Soda Prop | Refreshing Ideas

Are you ready for a taste of something new?

We’re super-excited to announce the official launch of our new digital PR and interactive strategy firm – Soda Prop LLC. With a fun, flavor-filled, strategically focused, forward thinking mindset, we’re refining and redefining the way companies and brands communicate with their audience.  Plus, our unique ability to integrate cause-infused ideas and strategy only adds the extra fizz needed to help elevate companies and brands to even higher levels of success.

Social Media: Is Online Presence Enough?

“Just because you decide to show up for the party doesn’t mean you’ll be the life of it.”

It’s one thing to have a presence through social media, but it’s quite another to actually be “social” through your digital channels. When you’re truly social and talk ‘with’ your audience, and not ‘at’ them, you’ll discover the golden ticket to reaching your objectives – true social engagement. Without a creative strategy and smart plan for achieving social engagement, you’re missing out on one of the biggest benefits social media has to offer your company.

That’s one of the things we do – we help you figure out how to most effectively engage with and talk to your audience by creating opportunities for a two-way dialogue to take place.  It’s not about creating a Jay Leno monologue – he does all the talking, you do all listening. We help you develop the perfect messaging and strategic plan of action that will allow your audience to learn about your brand, become advocates by telling their friends, family, cell-mates, cohorts, etc.

Strategy: Is it Marketing Lingo or a Conversation?

Top Secret!

Should it be some marketing lingo or a regular conversation? Well, that’s a question we get all the time. That’s where we come in. Soda Prop specializes in reaching our clients’ communication goals through our “Top Secret Formula” of high-octane, fructose-induced genius.

That sweet formula takes a little bit of TLC and lots of taste tasting to create, but it’s well worth it.

Here’s what goes into our four-step process:

1. Preparation – Determine goals and objectives, research your audience and establish mutual expectations that make sense.
2. Ingredients – Create a results-driven plan of action with smart tactics, apply drive and passion to succeed and adapt as needed.
3. Bottling – Execute an outrageously great campaign tied to a strict timeline – never losing sight of the objectives.
4. Tasting – This is where we analyze the campaign results and provide you with detailed metrics to match up against your objectives… then we recommend what to do next to reach new levels of brand awesomeness!

Time to Stretch: What’s this all Mean to You?

Reach. One Two Three.

All this talk about social media, engagement, networks of friends, dialogues not monologues, might have you slipping into a coma at this point. We totally understand. It can be a bit overwhelming; that’s why we’re here to help consult with you, or take it off your plate completely, so you can focus on what you do best.

If I were you I’d want to know “what’s this mean to me and my business or organization?” Well, the short answer is that we use our “Top Secret Formula” to:

• Identify the audience you want to talk to about your product or service;
• Formulate a message (how to talk to them and why) that they can relate to;
• Get them involved and talking back to you and about you to each other;
• Answer their questions, converse with them, teach them, motivate them… you get it;
• Convert them into brand advocates, propping up your brand in the eyes of their friends, family, co-workers, etc.;
• Establish opportunities to further connect with, and motivate,  your consumers through creative approaches like cause-infused campaigns and partnerships;
• Reach and exceed your goals, which can include increased leads, higher sales, brand awareness, changes in perceptions, managing a crisis, and so much more…

It comes down to one simple question, “What are you trying to accomplish and in what time-frame?” Once we determine that, we’ll be able to create the proper messaging that positively rings through the eardrums of your audience by utilizing a strategic set of tactics, which include the limitless online and digital PR tools available.

Are you ready for a taste?
Give us a call at 330.818.7452 or shoot us an email at LetsTalk@sodaprop.com.